It is not easy to motivate franchisees in mobile based franchised businesses where the franchisees and there employees are out in the field all day. Many of the franchisees in our company were like that and many were also owner operators, which made monitoring their success even that much more difficult.

Many times team members will tell us one thing and then immediately focus their energies in a different direction and then a month later a totally new direction, this is tough for us a we are working on a huge three dimensional chess board situation with environmental stuff, other franchises and their regional accounts, references, labor, etc.

Often we would explain things to them like this when assisting them in goal setting for strategic sales and budget planning;

It is important to stay focused on the mission and to break it down all the way down to the day. For instance to make three thousand dollars additional each day it will take $100.00 more per day, but if your team is only working five days a week then you must accomplish this in 21 days and not thirty and therefore instead of $100.00 per day increase you need $142.85 per day. By knowing this you can target accounts, which will provide this type of increase.

Perhaps this insight is of value to you in your company or perhaps it will get your mind thinking on the best ways to motivate your team whether it is a mobile franchised business or not. Please look at this in the abstract and from a philosophical standpoint, as you do not have to have the same business format for it to add to your business acumen. Consider all this in 2006.